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Discussion Topics:
Join us for an exciting night with a panel of social media experts who are helping leading companies (Sling Media, Nokia, Wells Fargo, Sutter Home,Plantronics), organizations and individuals capitalize on social media. Most of the panelists have popular blogs (e.g. experiencecurve.com, emergence-media.com, livedigitally.com, metzmash.typepad.com) with a strong following and use social media tactics and strategies on a daily basis.
You will learn:
- What is social media, the tools, the people, the stats
- Why has social media exploded
- How is social media changing the conversations companies have with prospects, customers and partners
- How professionals can use social media for personal branding, and career development
- How B2B companies can capitalize on social media
- How social media is changing market research, PR, marketing, sales, product development, and customer support
- How social media is changing search engine optimization (SEO)
Moderator:
Panelists:
Media Coverage
Download PPT from April's meeting.
Social Media - William Gaultier intro
B2B N-Gage Metz Zmingo
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Bios:
 William Gaultier
CEO of e-Storm International
www.e-storm.com
Interactive marketing agency.
Blog e-storm.com/blog , emergence-media.com
William Gaultier is President & CEO of e-Storm International and an Internet Marketing professional with 19 years of experience in marketing.
At e-Storm he has helped companies such as ACS, Bank of America, Hewlett-Packard, Wells Fargo Bank, Microsoft, Fair Isaac, National University , Maporama, Leading Hotels of the World, Shogakukan, Sutter Home and Muvee develop Internet marketing campaigns yielding results never achieved before.
Prior to starting e-Storm, Gaultier created The Hoffman Agency’s Interactive marketing practice working with companies such as NetGear, National Semiconductor, Synopsys, and Hewlett Packard. Prior to The Hoffman Agency, Gaultier worked at White+Company, a division of BBDO, where he advised clients at Victoria ’s Secret, IKON Office Solutions, Access Health, Aurigin, and The Limited in marketing development.
Before White+Company, Gaultier led the regional public relations, marketing and internal communication activities for Thomson .
Bachelor of Science in Marketing – University of Illinois , Chicago
Associate in Arts – International Business Administration, American University of Paris
Karl Long
PM of Games on Ovi
www.n-gage.com
Top 150 Blogger:
experiencecurve.com
Karl Long is a Product Manager in the N-Gage group at Nokia focusing on developing a connected social platform for mobile video games. Long is also the author of http://experiencecurve.com, where he has been writing and instigating conversation around social media, customer experience and marketing since 2003. Hel holds an MBA in Design Management from the University of Westminster in England.
Karl Long is a Product Manager in the N-Gage group at Nokia focusing on developing a connected social platform for mobile video games. Long is also the author of http://experiencecurve.com, where he has been writing and instigating conversation around social media, customer experience and marketing since 2003. Hel holds an MBA in Design Management from the University of Westminster in England.
 Jeremy Toeman
President of Stage Two Consulting
Writer for Engadget
Tech Blog: http://www.livedigitally.com/
Jeremy Toeman (JT) is an expert in digital media and consumer technology. Over the past ten years he has designed, built, and marketed numerous award-winning products in the “convergence” space. His company, Stage Two Consulting, advises companies on both product design and deployment as well as non-traditional marketing (such as community-driven marketing) strategies.
Prior to founding Stage Two, Toeman guided Sling Media's user interface and interaction model design for the SlingPlayer PC software as well as the aware winning SlingPlayer Mobile software. After launch, he became Vice President of Sling Media Market Development, and was responsible for building grassroots/viral marketing program, and acted as a company spokesman at consumer, trade, and industry events.
In the 1990s Toeman founded Palmtastik, a Web portal designed to help early PalmPilot users get the most out of their devices, and co-founded Mediabolic, a software company that provides digital media networking technology to consumer electronics and computer manufacturers. While at Mediabolic, Jeremy contributed to the design of digital home devices for companies including Pioneer Electronics, HP, Fujitsu, and Denon.
Toeman holds a B.S. in Economics and Industrial Management from Carnegie Mellon University.
 Adam Metz
Partner and Lead Social Web Strategist
theMix
Blog: www.metzmash.com
Adam Metz joined theMIX, Inc. as a partner in April 2008. He serves as the company's lead strategist, designing and executing client initiatives on the social web. Prior to that, he served as Director of Social Media Strategies at LaunchSquad, where he designed, engineered and executed the company's social and mobile media initiatives, including client projects that include blogs, podcasts, vodcasts and other applications such as wikis. Prior to joining LaunchSquad, he had his own social media consultancy, VIPER Education.
Adam is a teacher at heart and works with clients on how to tell their story in multiple content formats, and to make it so brands can engage in customizable, unique two-way communication with current and perspective users and customers. Previously, Adam counseled startup companies regarding their mobile media programs, spent three years managing a million-dollar tech sales portfolio for CDW, and taught high school English and Reading courses for four years.
Metz has also produced four albums, and is currently at work on a fifth, due out in 2008. He has a B.A. in News-Editorial Journalism from the University of Wisconsin and a single-subject English teaching credential from Notre Dame de Namur University. Metz has published articles on new media in the San Francisco Guardian and writes the social media blog Metzmash. He also plays guitar and sings for the Oakland-based band Reds.
 Pankaj Parekh
Founder and CTO
Zmingo Inc
www.zmingo.com
Pankaj Parekh is serial entrepreneur with 17+ years of experience in telecom security and mobility products. Pankaj is a founder and CTO at Zmingo Inc. Zmingo focuses on mobilizing social media by blending communication and content consumption on mobile devices. He has successfully led his companies in creating visionary products.
Before Zmingo, he started Zivio Networks that focused on providing complete product development and management services. Before Zivio, Pankaj founded iPolicy to build industry’s first integrated network security solution for service providers, he built first management team and raised over $70 mil funding. iPolicy network was acquired by British Telecom Subsidiary in 2007.
Before iPolicy Networks, he was president, CEO , and founder of Tunnelnet, a company that designed networking products integrating load balancing with application-layer QoS. Before that he held various senior management and development positions at Intel. Prior to that he co-founded a company to deliver on-demand CD-quality music systems.
Zmingo mobilizes social media by blending communications and content consumption on mobile devices with intuitive social applications. The new social media applications on smart devices in enterprise are establishing the need for manageable group collaboration and communication. Zmingo extends its consumer mobile social infrastructure to deliver hierarchically managed secure collaboration..
Pankaj received his B.S. in Electronics & Communication from Gujarat University , India , and a Masters degree from Arizona State University . He has authored or co-authored a total of 15 patents in the fields of networking and security.
RSVP
We’re looking forward to seeing you on April 23 rd. Please feel free to invite your colleagues. After the meeting, they'll thank you for the invitation.
Contact us to RSVP or call 415-538-8484 if you would like to help with this program.
About the Organization:
SofTECH is a non-profit trade organization committed to fostering communication and cooperation for business and technology professionals in Northern California's Marin and Sonoma counties. Its goal is to identify and showcase technology leaders and support the technology user community.
SofTECH develops programs and provides meaningful networking
opportunities for its members, who include American River Ventures, Autodesk, Inc., Bank of Marin, ECWise, and DesignMind. Please visit our Web site at: www.softech.org
Date:
Wednesday, April 23, 2008
Location:
San Rafael Corporate Center
750 Lindaro Street
San Rafael, CA
Agenda
6:30-7:15 Registration and Networking
7:15-7:20 Welcome and Upcoming Meetings
7:20-8:15 Panel Discussion
8:15-8:45 Audience Q&A
Registration Cost
This meeting is free to SofTECH members
Non-members pay $15 to pre-register, or $20 at the door. Register in Advance for Business Social Media - 4/23/2008
Sign up for a Trial or Full Membership to SofTECH at: our Join Page
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